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[ Ezines and Email Marketing ] By Arthur Antigone

Ezines are one of the quickest and easiest ways to promote your online business. While setting up your Web site may take some time, creating and mailing out newsletters is usually a much quicker and efficient process. An ezine is nothing more than an email newsletter. There are literally dozens of editors on the web looking for new information every day. These editors will happily publish your newsletter as a trade.

Most ezine editors will allow you to submit articles in exchange for a byline or an advertisement for your business or product. You simply need to spend some time crafting a few articles to plug your products and services.

Tips for Successful Ezine Marketing

When researching ezines, you should look for editors that need content related to the product or service you are offering. You can do this by simply typing an inquiry in your favorite search engine. You want to make sure the ezine you select has subscribers that may be interested in your product or service. You don’t want to send a newsletter to an ezine about fishing if your product is related to mortgage loans. You won’t make a single sale.

Here are some tips for creating powerful articles and newsletters for ezine advertising:

• Make sure you grant the ezine the right to print your material, but don’t give up the copyright. This will allow you to submit your newsletter to several ezines at the same time.
  
  
• Send your newsletter and articles to many different ezines at the same time.
  
  
• Include your Web address in your advertising page. Make sure you include the complete address so users can simply click it to reach your site.
  
  
• Try several different ads at one time to see which one creates the most traffic. Then you can use that one consistently.

Remember when crafting a newsletter or article it is important you spell check the work so you don’t deliver material that looks unprofessional or thrown together. You should also present your readers with valuable information. Most readers are more likely to click on a link if they feel they have gained some valuable insight from the information presented. Your newsletter shouldn’t be a hard sell to customers. Rather you should inform them of some of the benefits of your products or service so they realize they need to contact you to take advantage of your services.

Recommended Ezine Newsletter Software

We use and recommend an ezine creation and email marketing product called FXstyle. FXstyle makes is very easy to create, send, and track professional emails newsletters, surveys, and autoresponders.