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[ Email Marketing Do's and Don'ts ] By Dan Farrell

1. Make sure all your email recipients are opt in or double opt in. This means that they have subscribed to your ezine, newsletter, report or e-course.
   
   
2. Always provide an unsubscribe link.
   
   
3. Always sign each email with your name, address, company (if any), telephone # and email address. This will ensure you are never accused of spam or at least you will be found innocent.
   
   
4. Keep the email short, with each paragraph 5-10 lines at most. People are in a hurry and they scan most email so make sure your email has the most important point in the first sentence of each paragraph.
   
   
5. Create a compelling or interesting subject line. You want your email opened at the least. Good headlines aren't hype of over-stated; simply what the benefit the reader will get for opening and reading your email.
   
   
6. Format every email to 60-65 lines. This ensures your email won't look like: When you send an email make sure it’s properly formatted with 60-65 characters per line with a 'hard return' so it looks even and professional.
   
   
7. I like to use P.S. in many of my email ads. People tend to scan and read the P.S. if nothing else.
   
   
8. Try to add your personality to the email text. People want to associate with those that seem real and sincere. Don't come across another salesman trying to sell them something. Create good quality content and use a resource box that has your name, email address and a blurb about a product you’re pitching. The best way is to get them to subscribe or email for something free, related to the topic of your ezine.

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