Welcome to Email Marketing Campaign Resource Center. Here we have dozens of articles & guides on email marketing and how to effectively implement an email marketing strategy in your business or organization.
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Why do Email Marketing? |
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Didn't spam kill email as a marketing vehicle? And if spam didn't kill it, what about web feeds, instant messaging and all the other clever ways we can communicate online? Isn't email outmoded? |
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The Benefits of Email Marketing |
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Learn how email marketing can benefit your organization. |
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Getting the Right Message Out - As Easy As A/B |
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In an effort to increase your click-through and open rates, consider implementing an A/B test. |
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31 Tips & Ideas for Your B2B Email Newsletter |
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Here are 10 tips to keep the content flowing and 21 actual content ideas to save you some thinking time. |
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Effective Email Marketing Techniques |
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Email marketing when used correctly, can be one of the most effective marketing techniques around. This article breaks down the basics. |
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Email Marketing Best Practices |
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Permission-based Email Marketing is one of the most powerful ways to build your business and as a business owner you realize the importance of staying in front of your customers and prospects. |
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Subject Lines: what's the story? |
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What you put in a subject line has a huge impact on the decision to read (or not) your email. |
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New Realities for Email Marketing |
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This article offers strategies to increase the efficacy of your permission-based email campaigns. |
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Email Marketing Do's and Don'ts |
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Here a list of email marketing do's and don'ts. |
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Email Open Rates Guide |
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In this guide, you'll learn about definitions, how email open rates are measured, measurement flaws, their usefulness (or not) and how to really answer those two key questions for your own particular situation. |
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An Email Marketing 'How-to' |
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An explanation of list rental, opt-in email, newsletter advertising, and autoresponders. |
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What You Need to Know About Email Marketing |
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You have the product; you have the web site, now all you need is customers. Well that’s easy... sending an email to a targeted list and the customers will visit right? |
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Landing Pages - what are they? |
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Custom landing pages for different promotions or communications can make an astonishing difference to results. |
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Choosing an Email List Service |
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Should you outsource or do it in-house? If you are considering outsourcing, read this article on what to look for in an email list service. |
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Your Newsletter: The Basics |
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Everyone today is information hungry, but always in a hurry. How you display your content within your newsletter can capitalize on this assumption. |
